[...]There’s a fundamental problem with stating that your goal is to “create a good user experience.”
It’s not specific, directly measurable, actionable, relevant or trackable. Thus, it will create disagreement and disorganization, sending many projects into chaos. However, we can avoid this by using S.M.A.R.T. goal-setting criteria when defining user and business goals [...]
SPECIF
MEASURABLE
ACTIONABLE
RELEVANT
TRACKABLE
(via smashingmagazine)
