Interesting study on ‘why people share online’ from the New York Times Customer Insights Group.

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The study uncovers six sharing personas and their motivations:

  1. Altruist
  2. Careerists
  3. Hipsters
  4. Boomerangs
  5. Connectors 
  6. Selectives

>> Download the study: http://nytmarketing.whsites.net/mediakit/pos/