USiT blog

USiT blog

User experience at News Digital Media

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  • Using Posterous as an online cultural probe (user research diary)

    • 13 Aug 2010
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    • Methodology cultural probe design probe diary diary study lifestream posterous recruitment research tumblr user research
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    A user research method I've used many times, and talked and written about several times too, is the cultural probe (also known as a 'diary study' or simply 'user research diary').

    Briefly, the purpose of a cultural probe is to conduct user research from a distance. So rather than having to literally follow the user around for two weeks, they contribute to the probe, either explicitly by writing 'diary' entries, or implicitly by leaving 'digital footprints' of their online activity. One might label the former as a reflective diary probe and the latter as a 'lifestream' log probe. Both types are useful, the lifestream log as evidence akin to analytics of what they actually do, and the reflective diaries in terms of exploring the motivations behind what they think and do.

    In years gone by, diary studies have ridden both peaks and troughs in popularity with social and market research practitioners, but these days there are now many ways to conduct a probe online, for little or no cost (aside from recruiting users and compensating them for their time). For example, you can easily setup a blog to act as an online diary—I've done this using Wordpress on a number of occasions—but if you're less technically inclined or want the convenience of using an "off the shelf" tool, then there are things like Tumblr and Posterous.

    Media_httpwwwusitcoma_fdvuj
    My colleague, Chris Khalil, touched on using a Tumblr blog in his UX Australia presentation last year. More recently I've been using Posterous for a similar purpose and thought I'd share some hints and tips.

    Read the rest of this post »

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  • Weekly links

    • 16 Dec 2009
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    • Bragging rights CEO Interesting link Links Methodology Process ahistoricity choice design ethnography mobile research tips usability userresearch
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    Webnographers

    There's some great stuff to be found over on webnographers.org for anyone interested in virtual ethnography. Here's their blurb...

    Cyberanthropology is but a fetal field, far from defined. This website was developed in the interest of providing a central hub for those interested in ethnography of the internet. Created by and for webnographers, its success in contingent on your participation.

    Ethnography is not constrained solely to anthropologists, and indeed the barriers that divide the various social sciences are at once arbitrary and collapsible. Any individual interested in the complex social, cultural, and psychological facets of humans relating with and through the internet is encouraged to join in this nascent community. Webnographers unite!

    This is a very interesting area of research, and an area in which our team is expanding with each and every project.
    (forwarded by Pat)

    The 10 dos and don’ts of website development (that every CEO should know)

    Over on the FatDUX blog, Eric Reiss shares his top 10 list for management:

    [...] the web has become more important than ever as a means of communicating with customers/clients/membership. But I have yet to meet a CEO who likes website development. It makes business leaders uncomfortable. The web experts speak in a cryptic language – CMS, KM, XML, CSS. The site seems to take forever to build, costs more than expected, and invariably provides less value than the organization had hoped.

    No one likes signing a big check without some idea as to what they’re getting. So if you’re a business leader, here are a few basic, non-technical tips that will significantly increase your chances for online success. And they let you do what you do best – lead.

    There are some good points in there, and the central point of reminding business leaders to not get caught up in the detail, but rather to be leaders is excellent. These tips were obviously learned and refined over many, many client engagements!
    (forwarded by Pat)

    Ridiculous User Interfaces In Film

    Over on Gizmodo, John Herrman discusses Ridiculous User Interfaces In Film, and the Man Who Designs Them...

    Designing a fake dashboard for an imagined supercomputer or a hovering control panel for a worldwide surveillance system is a different process than creating a genuinely usable UI. Your goal is to imply things: that a machine is powerful; that a villain is formidable; that the software is intuitive, but that the breadth of its powers borders on unknowable. At no point does real-world usability factor in, and nor should it—this is pure fantasy, for an audience raised on Start Buttons, desktop icons and tree menus

    He forgets to mention the "Unix system" from Jurassic Park, possibly the most ridiculous of all of these movie UIs :)
    (forwarded by Angus)

    Dimensions of design/Against ahistoricity

    Adam Greenfield talks about looking beyond the obvious sources of insight and inspiration, including those who have come before us...

    Let’s face it: brighter and more sensitive people than us have been thinking about issues like public versus private realms, or which elements of a system are hard to reconfigure and which more open to user specification, for many hundreds of years. Medieval Islamic urbanism, for example, had some notions about how to demarcate transitional spaces between public and fully private that might still usefully inform the design of digital applications and services. By contrast, the level of sophistication with which those of us engaged in such design generally handle these issues is risible (and here I’m pointing a finger at just about the entire UX “community” and the technology industry that supports it).

    Even if you don’t like Adam’s writing style, this is a thought provoking piece. Especially interesting was the introductory quote from the book Responsive Environments: A Manual for Designers which outlines how design can actually make people do things – as suggested by Jon Kolko and argued against in the recent Sydney UX book club.
    (forwarded by Angus)

    Walt Disney’s Creative Organization Chart

    Delphine Hirasuna writes about the typically unique way in which Disney went about things, in this case the humble org chart...

    The Disney org chart, on the other hand, is based on process, from the story idea through direction to the final release of the film. All of the staff positions are in the service of supporting this work flow. Perhaps the question now is what should the org chart of the future look like, given the global workforce, telecommuting personnel, virtual employees, outsourced jobs and contract workers who sometimes outnumber salaried staff? In an idea-based, rather than a manufacturing-based, economy, how should a business organize itself?

    (forwarded by Angus)

    Content Strategist as Digital Curator

    On A List Apart, Erin Scime examines the role of curator in digital media...

    When a site launches, your audience arrives to learn more about what you know most about. It’s critical to create a content experience with purpose, that is consistent and contextual. This helps to assert your brand’s authority, establishes relationships with your audience, and secures a return visit based on your content’s value. The content strategist-as-curator is the one who makes this happen. How?

    (forwarded by Angus)

    Landline phone numbers in electronic forms

    Jess Enders shares the results of her research on how to best format phone numbers...

    The research findings: one long string is the clear winner. Like the mobile phone numbers, one long string of digits—including area code—was the most common method of data entry: out of 640 landline phone numbers provided by interested research participants, 39% were entered as one long string of 10 digits (i.e. no spaces and no chunking).

    (forwarded by Angus)

    4 Out of 5 Viewers Leave If a Stream Buffers Once

    Janko Roettgers reveals some interesting video-related user behaviour...

    More than 81 percent of all online video viewers click away if they encounter a clip rebuffering, according to a new study by Tubemogul. The Emeryville-based video distribution and analytics startup took a close look at 192 million video streams over the course of 14 days to figure out how much rebuffers matter. The result: 6.81 percent of all streams rebuffer at some point, and around 2.5 percent rebuffer twice.

    (forwarded by Angus)

    How UCD and Agile can live together

    David Farkas sets out a framework in which UCD and Agile can work together:

    Diagrams are pretty, Gantt charts set expectations, but reality is far from perfect. At the end of the day, a project manager must own the project and there must be some sense of reporting. Depending on the project manager’s background and personal goals there will tend to be a focus towards the needs of UCD or Agile… Finally, friction exists from misaligned expectations from UCD practitioners forcing their methods too late in the game or agile practitioners trying to wean out hard requirements before purpose is fully understood.

    (forwarded by Sophie)

    Huffington Post wants to add paid tweets to its articles. Will advertisers bite?

    (or, an alternate headline offered by one commenter, "HuffPo Sells Remaining Fraction of Soul for Ongoing Revenue Stream"?)

    In Advertising Age, Nat Ives reports...

    The Huffington Post has started offering marketers the ability to inject their own paid comments among reader comments and place paid Tweets among the live Twitter feeds the site assembles around news subjects and events.

    Marketers haven't bought in yet, but they seem likely to be intrigued. The biggest question is whether marketers and the Huffington Post can execute the program without marring visitors' experience reading and interacting with the site.

    (forwarded by Sophie)

    Should journos have their Twitter profiles taken from them if they change job?

    And, on the subject of journalists tweeting, Mumbrella asks whether journalists should have their Twitter profiles taken from them if they change jobs:

    There’s an argument both ways. You could view it in the same way as when a reporter changes newspaper, they’ll take their contacts book with them. I’ve now got business cards and contacts books stretching back 20 years. I’m not sure what use the private phone number for Farnborough ambulance station in the UK would be for me now, but I’ve still got it somewhere.

    (forwarded by Sophie)

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  • SuperRacing presentation at Oz-IA

    • 30 Oct 2009
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    • Bragging rights design ozia09 research superracing user research
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    On Friday the 2nd of October, two of the USiT team (Pat and Alun) gave a presentation at the first day of Oz-IA 2009, the 4th Australian Information Architecture conference. The presentation told the story, in 25 minutes, of the research and design for the SuperRacing website. The slides are shown below.

    Bringing them online: Using design research to identify online opportunities
    View more presentations from Patrick Kennedy.
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  • News.com.au redesign case study

    • 29 Jan 2009
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    • Bragging rights Interesting link news.com.au redesign research usability user research
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    There's a short case study over on Marketing mag about news.com.au - increasing user engagement and website traffic through redesign. Here's a snippet:

    The factors that determined news.com.au’s re-design came as a result of extensive prelaunch user and industry research; requirements from a wide range of stakeholders; exhaustive testing and a study of new technological solutions.

    Yet another accolade for the News redesign team, including USiT's own Chris Khalil!

    (See our own post on the redesign)

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  • The Australian Business Redesign

    • 8 Nov 2008
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    • Alun Machin Contexual enquiry Dennis Nordstrom Dow Jones Global Financial Crisis MarketWatch News Corporation Process The Australian Business The Times The Wall Street Journal collaborative design research usability user research
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    After more than six months of careful planning the redesign of The Australian Business website went live on the 18th October.

    The new business site design was conceived through a comprehensive understanding of user needs for financial information. Contextual enquiry during the research phase lead by Dennis Nordstrom identified a clear user need for the delivery of a wide breadth and depth of world financial information in an Australian context.

    [caption id="attachment_296" align="center" width="300" caption="Creating the site structure during the collaborative design session"]
    Media_httpwwwusitcoma_hvgfp
    [/caption]

    In content terms the site needed to integrate the full business editorial resources of the national newspaper and in a News Corporation first be underpinned by contextual content/market data from other global properties such as The Wall Street Journal, The Times, Dow Jones and MarketWatch.

    Therefore the mission from a user experience perspective was to successfully convey the huge volume of financial information available in a fashion that did not overwhelm or confuse.

    [caption id="attachment_298" align="aligncenter" width="225" caption="Collaborative design sketch by Dennis Nordstrom & Alun Machin"]
    Media_httpwwwusitcoma_glvgu
    [/caption]

    The final product design concept was based around a simple contextual three column based solution for the vast majority of site sections. Editorial content is primary displayed in the left column, comparative market data/tools are placed in the centre column and supporting analysis, opinion and multimedia in the right hand column.

    [caption id="attachment_299" align="alignnone" width="260" caption="The final result"]
    Media_httpwwwusitcoma_nmsbj
    [/caption]

    The site also introduces a whole new raft of features including:

    • A snapshot of the key markets, currencies and commodities around the world at the top of every site page
    • New areas focusing on World Business News, Financial Markets, Industry Sectors, Mining & Energy, Media, Opinion, Wealth and Executive Lifestyle
    • Expanded editorial coverage and contextual market data for industry sectors such as Property and Aviation
    • Interactive company charting showing key events and trading data such as dividend payments, trading volume underpinned with contextual news reports
    • Comprehensive background information on all ASX-listed Australian companies plus data on stocks, stock market indices, currencies and commodities
    • Suggested company name functionality when searching for stock quote information
    • Display of previously searched company stock quotes
    • ‘Story behind the story’ in-depth coverage on major issues such as the current global financial crisis

    For further information on the new website a comprehensive guide is available to view in PDF format.

    If you have any feedback (both positive and negative) or questions concerning the new site please leave a comment.

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  • When to Use Which User Experience Research Methods

    • 7 Oct 2008
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    • Interesting link design research user experience user research
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    In his Alertbox article entitled When to Use Which User Experience Research Methods, Christian Rohrer gives a good overview of various research methods and when to apply them.

    The field of user experience, is blessed (or cursed) with a very wide range of research methods, ranging from tried-and-true methods such as lab-based usability studies to those that have been more recently developed, such as desirability studies (to measure aesthetic appeal).

    You can't use the full set of methods on every project, but most design teams benefit from combining insights from multiple research methods. The key question is what to do when. To better understand when to use which method, it is helpful to realize that they differ along 3 dimensions:

    • Attitudinal vs. Behavioral
    • Qualitative vs. Quantitative
    • Context of Website or Product Use

    The plotting of research methods according to these three dimensions is quite handy, as is his advice regarding combining multiple methods for any particular project.

    Of particular interest is the "Context of Product Use" dimension. This dimension refers to whether or not you're asking the participant to use the product in a certain way, as opposed to just observing how they might naturally use it. This can have a big impact on the method you would employ, and highly scripted approaches risk Asking Participants to “Pretend” in User Studies (which Jared Spool recently wrote about).

    While this article should be quite useful in helping people to narrow down the most appropriate design research methods to use, it might not be enough. Inexperienced readers may still not be able to decide which method to use, even assessing all possible methods using these dimensions. What's missing is the X factor regarding which factors are best for certain situations, but this probably comes down purely to experience and is a professional preference that develops over time (and would thus be difficult to capture in an article). All in all, a very useful article.

    [Chris, if it's not on the blog, it's just not on :)]

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  • About

    USiT is the user experience team within News Digital Media, based in Sydney, Australia. The team works on the design of a wide range of web, mobile and internal applications.

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