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User experience at News Digital Media

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  • Smart mobile and the thin cloud

    • 2 Sep 2011
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    Something big is in play, and it will transform the entire software ecosystem over the next 5 years. The changes will be so dramatic that the current discussions of a bubble will appear silly. Huge companies will fail and even bigger new companies will be formed.


    The fundamentals of the era we are at the birth of have the following characteristics:

    • Desktop: desktop computing devices, including laptops, are being reduced to machines that are used to perform serious work tasks. Less people will buy them in future, and those who do will use them less of the time.
    • Web 2.0: software written for the Web 2.0 era, assuming services in the cloud are consumed by people sitting at desks with browsers, will be increasingly less relevant and used less often.
    • Mobile: mobile devices, and especially smart phones, will accomplish more and more of the things an individual will want to get done, and will do so more easily and productively.
    • Thin cloud: software and services will run on these devices and use the cloud for storage and delivery. Rich clients will use a thin cloud. The cloud will get bigger but simpler.
    • Apple: apple’s iPhone architecture is best suited to this emerging human experience. 
    • Google: google’s Android, being mainly a thin client to Google’s thick cloud (Docs, Gmail, Calendar, Contacts, Picasa, G+) will please geeks but will need to change to be the mainstream choice of discerning consumers.
    • Facebook: facebook, the archetypal thick cloud ecosystem, will be very vulnerable during this transition as almost its entire business relies on a cloud based architecture holding a person’s social graph and being the means of acting on that graph.
    • Mobile only: anybody building almost anything in 2011 should be thinking “mobile first” and possibly “mobile only”.

    via Techcrunch

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  • Weekly links

    • 2 Dec 2009
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    • Interesting link Links accessibility customer design design thinking experience google kindle principles research storyboards testing user experience ux wireframes
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    US universities reject 'inaccessible' Kindle e-Book

    The E-Access Bulletin reports...

    Two American universities have rejected the market-leading Kindle DX electronic book reader as a textbook replacement due to its inaccessibility for blind students. Both Syracuse University in New York State and the University of Wisconsin-Madison have chosen not to use the Kindle - manufactured by Amazon.com - as a teaching-aid, after their own trials found it was not fully accessible.

    Interesting lessons for anyone else considering an e-reader device, and who wants to make it useful for as wide an audience as possible.
    (forwarded by Pat)

    Clients could make better use of research

    Adweek recently published an article reporting...

    Consumer research is ingrained in the cultures of many large corporations but relatively few are maximizing its use, according to a new study from The Boston Consulting Group [...] In fact, based on a four-stage scale of research development that BCG used to evaluate the 40 global companies it surveyed, nearly 90 percent were in the first or second stage, where research is generally tactical and applied in limited contexts.

    This has generated quite a few comments, and criticism, although nobody seems to disagree with the basic sentiment of the report (that research could be more prevalent and better used). What do you think?
    (forwarded by Pat)

    Map of the design landscape

    Over on DesignAday, Jack Moffett shares a timeline visualisation of the major—mostly US—design disciplines created by one of his graduate students.
    (forwarded by Angus)

    IA tools: storyboards

    Matt Hodgson shares his thoughts on storyboards...

    Storyboards are a great way to describe a user’s journey, their thoughts, feelings, attitudes, capabilities, behaviours and expectations, throughout a single scenario. They’re light-weight, easy to do, and as a visual tool can be used in workshops or just by a couple of members of the team. They also work perfectly on agile projects because they’re visual and, therefore, an instant placeholder for a conversation.

    (forwarded by Angus)

    So you wanna be a user experience designer

    Whitney Hess shares her five guiding principles for working in UX...

    I have collected a set of guiding principles for user experience designers, to encourage behaviors that I believe are necessary to being a successful practitioner, as well as a set of guiding principles for experience design — which I think anyone who touches a product used by humans should strive to follow.

    (forwarded by Angus)

    Getting to the customer – why everything you think about User Centred Design is wrong

    On Black&White, Thomas Petersen discusses solving the right problem at the right time...

    What you are solving in the wireframe phase is problems inherent in the wireframe phase, not problems with the product. What you are solving when testing the prototype is problems inherent in the prototype not in the final product. There is only one true test and that is the final product. Not until then will you start to receive valuable feedback in combination with quantitative feedback. You will get it where it matters.

    This is something we've talked about in our team on a number of occasions. It's an important aspect of the UX design process to get sorted out.
    (forwarded by Angus)

    Google tests streamlining search options feature

    Over on Search Engine Land, Danny Sullivan tells us how Google is tackling its "UI jazz problem"...

    “I don’t like jazz, because you never know what’s going to happen next,” Mayer said, continuing on to apply the musical style to Google’s search results. “I’ve been calling this problem ‘user interface jazz.’ This result looks this way, and that result looks that way [something much different], and it really does slow you down.”

    (forwarded by Angus)

    Some design principles from the Global Agenda Council on Design

    Tim Brown, of renowned design and innovation consulting firm, IDEO, shares with us seven principles as discussed at the recent World Economic Forum event in Dubai...

    Design is an agent of change that enables us to understand complex changes and problems, and to turn them into something useful. Tackling today's global challenges will require radical thinking, creative solutions and collaborative action. Here is a set of principles identified by the Global Agenda Council on Design that could help your Council to develop ideas and strategies to address the complex problems facing us all.

    (forwarded by Angus)

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  • About

    USiT is the user experience team within News Digital Media, based in Sydney, Australia. The team works on the design of a wide range of web, mobile and internal applications.

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